To spread smiles, love, joy, and positive energy wherever Alaska goes.

To help more people discover, understand, and fall in love with the Samoyed breed.

To deepen the bond between humans and dogs through respect, kindness, and better understanding.

To improve the lives of dogs in meaningful ways — emotionally, socially, and creatively.

To create opportunities for dogs to earn, thrive, and help reduce the burden on their families.

To bring the unique power of dog influence beyond pet brands and into all industries.

To dream of a world with no abandoned dogs — only loved, respected, and happy ones.